The market intelligence company joins list of Israeli firms set to embark on a U.S. IPO in the coming months which already includes eToro, ironSource, Monday.com, OrCam, Payoneer, REE, Taboola, and Outbrain.
SimilarWeb is set to join the ever-growing list of Israeli companies targeting a Nasdaq IPO in 2021, with a source telling Calcalist under the condition of anonymity that it is aiming to go public in the second quarter of next year at a valuation of $2 billion. JP Morgan is expected to lead the offering.The list of Israeli firms aiming to embark on a U.S. IPO in the coming months already includes eToro, ironSource, Monday.com, OrCam, Payoneer, REE, Taboola, and Outbrain.
SimilarWeb was founded in 2007 by Or Offer, and has developed a way to measure and predict customer behavior in the digital era. Its tools are used by large, leading brand name companies, to analyze customer behavior and compare it to its competitors. The company’s technology gathers information from hundreds of sources and uses them in advanced machine learning algorithms to provide a complete picture of digital activity in real-time. SimilarWeb says that more than half of Fortune 100 companies, such as Walmart Inc, Google LLC, P&G, and Adidas AG, rely on these tools to gain digital insights.